What helped them expand from a one- bed B&B in their living room, to an international broker that is valued in the tens of billions? In France, the use of in-person meetings replaced online advertising to drive growth. Brian Cheskey and Joe Gebbia set out to turn a business into an international enterprise. In 2007, two roommates purchased an air mattress and advertised their bed and breakfast on the internet. Airbnb has also expanded into providing experiences, which are activities hosted by local experts that guests can book through the site. The company has expanded by allowing people to list their properties on the site and by offering a variety of services to guests, including a concierge service and a 24/7 customer support line. Credit: Airbnb is a platform that allows people to rent out their homes or rooms to guests.
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